Serving Mid-Michigan for over 70 years.

Objective: Drive significant growth in sales, customer engagement, and operational efficiency through strategic marketing and operational improvements..

Problem/Challenge: To enhance its online sales and marketing alignment, streamline customer interactions, and improve operational efficiency to support its growing business. The goal was to create a more agile and customer-focused organization while boosting sales and engagement.

Solution: At Midwest Air Filter, as the eCommerce Marketing Coordinator, I spearheaded initiatives to drive significant growth in sales, customer engagement, and operational efficiency by implementing strategic marketing programs, optimizing processes, and enhancing employee onboarding. Here’s how I addressed key areas:

  • Integrated Marketing Program Development: Designed and implemented a comprehensive marketing program for customer service and inside sales teams. This initiative aligned marketing and sales goals through improved cross-departmental communication and processes. The program led to a 25% increase in customer engagement and product sales.

  • Customer Interaction Framework: Developed an 8-step sales conversation process that empowered sales teams with actionable insights to enhance customer experience. This structured framework improved conversion rates and increased upsell opportunities, resulting in a 15% boost in overall sales.

  • Onboarding Efficiency: Redesigned the employee onboarding process for production teams, introducing standardized training materials and a structured orientation program. These improvements reduced training time by 50% and enabled faster integration of new employees, significantly increasing productivity.

Overall Results

Improved customer engagement, boosted sales performance, and strengthened alignment between marketing, sales, and operations.

  • Achieved a 25% increase in customer engagement and product sales through the integrated marketing program.

  • Boosted sales and upsell rates by 15% using the 8-step sales conversation framework.

  • Elevated overall operational efficiency by 30% through process optimization.

  • Increased online revenue by 30% through the redesign of the e-commerce site, targeted loyalty programs, and data-backed customer retention strategies.

Impact Summary.

The strategic initiatives implemented at Midwest Air Filter transformed the organization into a more agile, customer-focused business. By aligning marketing and sales efforts, optimizing processes, and improving employee onboarding, the company achieved measurable growth in sales, engagement, and efficiency.